Monday, July 13, 2015

OTT services Add-on to existing TV packages

DTH space has been benefiting from price discipline and quasi consolidation. Though there are six players, effectively it is only a four-player market. Also the DTH industry has seen lot of price discipline over the last three years, evident by the improvement of industry ARPUs. Company sees ARPU improving by at least 10pc this fiscal

Over The Top (OTT) will be an add-on: Not seeing much of threat from entry of OTT players/services as providing content over broadband is not cheap and will be 5x- 10x more expensive versus traditional pay TV services. No doubts these services will have demand but will be restricted to markets with reasonable broadband infrastructure. However the demand is likely to be an add-on service

Costs for High Definition (HD) boxes have come down sharply and the DTH industry is focussing on HD segment (while cable is not). Declining costs allow Videocon d2h to deploy HD boxes at the time of acquiring subscribers with scope to offer HD services at a later stage. The HD base for the company is c10% of the total subscriber base and 30% of net addition for the company in FY15

100 Mn Opportunity 75 new homes are yet to be digitised in Phase III and IV of digitisation. In addition 25m new homes will be added in the next four years. Unlike Phase I which was only 4 metro towns and Phase II which was 38 cities, Phase III is about 38m households spread across 700 urban towns. This scattered nature of Phase III favours DTH

Monday, June 08, 2015

Is Videocon d2h Market Leader ?

Videocon d2h believes it is a leader in terms of incremental sub adds in FY15 – net sub base of ~10.2m (+20% YoY) with est. overall share of ~20% (Dish is the market leader with ~23-25%). Momentum in the overall market growth seems strong – like Dish TV, VDTH expects to sustain the current run-rate in
sub adds in 1H (1.3-1.4m gross adds guidance). It expects 2HFY16 to be better driven by phase-3 digitalization. Encouragingly, churn is stable at ~0.8%

The management spoke of three drivers of an increase in ARPUs – a) price hikes (taken price hikes of 6-7% on avg in Feb, and expects to take another round in Sep which should offset the impact due to higher service tax); b) HD adoption (an impressive ~30% of incremental subs for VDTH; now ~10% of sub base vs. 5% FY14-end); and c) value-added services. Overall it expects ~10% growth in ARPUs in FY16. For Dish TV, our assumption of ~5-6% p.a. increase in ARPUs seems comfortable at this point.

Higher content cost visibility ties in with Dish TV mgmt commentary; they also expect margin leverage (next major negotiation in Sept 16; guide to a modest single-digit increase in content costs).

Wednesday, May 27, 2015

DTH Subscribers Gain Momentum

The DTH companies are expecting windfall additions in subscribers from Phase 3 and Phase 4. Even if the
deadline is extended by a few months, the DTH companies remain confident of seeding boxes on voluntary basis. We estimate that the pace of subscriber addition can accelerate from 10m p.a. to 12m if Phase 3 digitisation is successful. Our checks confirm that gross incremental market share of the top 3 players—Dish TV, Videocon d2h and Tata Sky—is in excess of 75%.

DTH players were happy with the Star RIO (Reference Interconnect Offer) deal. They believe that this has forced cable companies to introduce tiering of content and is a precursor to an increase in consumer ARPU.

We do not think the daily recharge option changes the industry dynamics in a meaningful way. Our checks suggest that there has been no market share shift post the launch of the scheme by one of the DTH players and we might not see competitors launching a ‘me-too’ product.

The industry is in wait-and-see mode over the potential entry of Reliance Jio as a cable MSO. Potential
subsidy on set-top box by the company can be disruptive for the industry.

Monday, May 25, 2015

TRAI Operating Framework for MSOs / LCOs

TRAI released new operating guidelines for MSOs and LCOs. The framework is particularly aimed at increasing transparency among subscribers, LCOs and MSOs. As per the new guidelines LCOs are required to get details of all their subscribers on a customer application form (CAF) which should be submitted to their MSO. LCOs should also provide to its MSO complete details of payment made by each subscriber within the agreed time frame. LCOs cannot transmit TV signals without proper interconnect
agreements with the MSOs.

Revenue sharing formula mutually agreed between LCOs and MSOs should be mentioned in the interconnect agreement along with explicit provisions for settlement of disputes. The guidelines also lay
emphasis on payment collection mechanism, complaint handling system, awareness of various schemes and offerings, STB installation and procurement, registration of MSOs and LCOs with government bodies.

The new guidelines are positive for consumers and MSOs - With better customer service rules, the gap of customer satisfaction levels between cable and satellite subscribers can potentially narrow. This could
make price increases far more achievable

Higher disclosure requirements for LCOs to MSOs regarding subscribers and payments will lead to less collection leakage and hence better net back for MSOs.

Sunday, May 17, 2015

DTH seeing early sign of tariff pressures

Of late both DTH (DTH players have been taking prices upwards over last 2 years) and Cable TV (efforts
towards packaging) have been focussing ARPU improvement. However in a recent move DTH player Tata Sky launched a INR8 daily recharge voucher allowing subscribers to pay only for the days they watch TV (possibly negative from a sector perspective). While the move may be an attempt by Tata to position itself for DAS Phase3 and 4 markets as it is c60m subscriber opportunity, however characterized by relatively
low ARPUs. Moreover Dish TV runs a parallel brand in these markets and sells skinny bundles of regional channels.

Furthermore Tata Sky has followed the INR 8 daily pack with INR 99 pack for South Indian market. Given this, there is a risk that the DTH space may see some price competition in coming days. Any such move would be negative for the overall pay TV space including Cable TV as last mile owners would likely prefer to be discounted to DTH.

While we view the increase in competitive intensity as negative, it may be early to model pricing decline. That said we highlight that move by competition to subsidize set top boxes in Phase 3 will be significantly negative. Separately recent court ruling setting aside the TRAI mandated inflation linked tariff hike is positive for DTH players (may offset near term pricing pressures).

It is only recently MSOs have started getting their act right on packaging, however lower pricing by DTH players could potentially dilute those efforts. Nevertheless cable TV players particularly Hathway can offset such pricing pressures by ramping up broadband and we see broadband tariffs increasing in the near
to medium term. Nonetheless progress on packaging has been slower than estimated and we now build/adjust for license charges on broadband revenues.