Anticipating a huge rise in demand for direct-to-home (DTH) service in the future, Dish TV is planning to spend Rs 100-125 crore this year for marketing and promoting its brand in a move to woo more customers.
The DTH industry is currently dominated by Dish TV, having a subscriber base of 3.5 million, followed by Tata Sky and Sun TV. Major players like Bharti, Reliance and Videocon are also planning their entry in to this sector soon.
The rise in future demand is due to the availability of 2,000 channels in the digital domain compared to 60 channels in the analogue cable TV. The company has roped in celebrity star Shah Rukh Khan as its brand ambassador