Indian Pay-revenue Model

Here is how Indian DTH Market is expected to perform in the next 2 years.

• No of DTH Homes at end of FY2009 - 8.1 mn which is 10% of Cable Market with an ARPU of Rs 180. Overall size of the DTH market is Rs 13,100 cr.
  
• The Number of DTH Homes by FY12 is expected to be 21 mn which is likely to be 21% of Cable market and have an ARPU of Rs 208

What will DTH Broadcasters Get ?
We estimate content costs are ~55% of subscription revenues and are expected to decline to ~45% of revenues as the “sliding scale” mechanism kicks in.