Dish TV India Limited (dishtv), India's No. 1 direct-to-home company and part of India’s biggest media conglomerate - Zee group, added 136,330 new subscribers in the month of April 2009, taking its total registered base to over 5.20 million. The adoption of the DTH market category in the month of April was 0.72 million subscribers approximately.
The new proposition is substantiated through dishtv’s competitive advantage, as it offers within competition the maximum width and depth of content, with 240 channels and services. dishtv also offers the maximum channels across genres/languages to its subscribers along with maximum value at every price point. This gives dishtv a unique edge over cable and other DTH players, which show limited regional content.