Tuesday, September 14, 2010

Scaling the broadcast net

We expect increases in TV penetration and rising income levels to drive growth for the DTH subscriber base in India, which should increase to 50MM by 2013 from 24MM currently. Dish TV is well positioned to capture a large part of this growth given its strong brand and deep distribution reach across c. 6,600 towns. We forecast Dish TV’s gross subscriber base to increase from 6.9MM in FY10 to 13.8MM by FY13E. In addition, competitive intensity is easing, which should aid ARPU expansion and lower costs.

Dish TV’s subscriber base has reached a critical scale and new subscriber additions as a percentage of mature subscribers is declining.

While Dish TV had an early mover advantage, being able to obtain a DTH license in 2004, competitive intensity picked up with entry of Tata-Sky in 2006 and subsequently intensified with entry of Sun, Big TV, Bharti-Airtel and Videocon between 2007 and 2009. As a result, ARPUs and market share for DISH came under pressure. Recent industry trends suggest that competitive intensity is now easing and players are incrementally becoming more rational. This is evidenced by the relative stability in Dish TV’s ARPUs and moderation in consumer acquisition costs over the last 4 quarters.

3 comments:

Adam said...

I agree with you. But are you satisfied with your DTH operator, or have you been fooled by the ads and promises that they made while advertising their services?

Anirban said...

I feel that with this Poor Service-Dish Tv can gain now but the lose is aftermath.
The sms service,update in the msg box in set-top box -all are faulty and the Telecallers are useless as they do not have a minimum knowledge about the payment gateway or MICR no required for online banking.
VC no- 01505356836

Gouri Prasad said...

From Now on wards Dish TV is not a No1 DTH Survice Provider In Asia Pesific. I have Recharge My Dish TV On Dated 02-02-2011 at 10.48 A.M But Still now it's not reflecting in my account i.e 03.02.2011 and the time 10.A.M it's Showing recharge your Dish TV I have called the Coustermer care Executive but they are really useless as they don't have knowladge they are miss guiding and telling the problem will rectify in 2 hours where its allready crosed 24 hours I will advice all you people not to go for dishtv any more i have all the recorded file with me how they are making idiot to coustomer my VC no is 01501816862.