TRAI Operating Framework for MSOs / LCOs

TRAI released new operating guidelines for MSOs and LCOs. The framework is particularly aimed at increasing transparency among subscribers, LCOs and MSOs. As per the new guidelines LCOs are required to get details of all their subscribers on a customer application form (CAF) which should be submitted to their MSO. LCOs should also provide to its MSO complete details of payment made by each subscriber within the agreed time frame. LCOs cannot transmit TV signals without proper interconnect
agreements with the MSOs.

Revenue sharing formula mutually agreed between LCOs and MSOs should be mentioned in the interconnect agreement along with explicit provisions for settlement of disputes. The guidelines also lay
emphasis on payment collection mechanism, complaint handling system, awareness of various schemes and offerings, STB installation and procurement, registration of MSOs and LCOs with government bodies.

The new guidelines are positive for consumers and MSOs - With better customer service rules, the gap of customer satisfaction levels between cable and satellite subscribers can potentially narrow. This could
make price increases far more achievable

Higher disclosure requirements for LCOs to MSOs regarding subscribers and payments will lead to less collection leakage and hence better net back for MSOs.