With the cricket fever gripping more than 300 million Indians, DTH majors - Tata Sky and Dish TV India are all set to woo them and cash in on the boom.
Tata Sky Exclusive Offer:
Tata Sky is offering FREE 3 Month subscription to its DTH TV if subscribed within April-15th.
DTH Players expect to sell 300,000 connection in March alone and thus take their subscriber base to 2.5 Million. Cable operators in Delhi NCR and parts of Mumbai are still struggling to comply with CAS regime, DTH operatos will lure the customer away from third rate cable system that existed for over 2 decades in India without any innovation.
Tata Sky CEO, Mr Vikram Kaushik said,
Tata Sky is not worried about Sun Network, Reliance Bluemagic or Bharti's DTH plans. Tata Sky will be the number one brand in terms of subscriber numbers and Quality of Service by August-2007.
Tata Sky has committed Rs 3000 crore investment for the DTH venture and has already spent Rs 1,000 crore on the same.