Videocon to launch DTH service on June 20, 2009

Videocon, the domestic consumer electronics major, is planning to launch its direct-to-home (DTH) service in Kolkata at proposed date June 20, 2009. Bharat Business Channel (BBCL), a subsidiary of the Videocon Group will handle DTH service. The company will market its DTH services through around 30,000 dealers. The company will sell its DTH service under the brand name D2H+.

Videocon will roll out colour television will in built set-top box in a price range of Rs 8,000. The company will manufacture the set top boxes at its Aurangabad factory, which will be priced at Rs 4,000.

Under DTH services segment, company plans to create customer base of 2 million subscribers in the current fiscal. Later in FY 2010-11, it plans to reach 5 million customers. The company has set a target for itself of reaching 1 crore houses, within a period of five years.

On August 15, 2009, the company plans to launch its GSM mobile service in Chennai. Videocon will handle its mobile service segment through its subsidiary Datacom.