Part of Essel Group, Dish TV India has announced to increase its tariff plans by Rs 100 across India. The move comes after Government's imposition of 5% custom duty on import of set top boxes proposed in current budget.
The hike in custom duty has led a rise in input cost of set top boxes. The business model of DTH is based on subsidy and the component cost has surged considerably due to the increase in dollar exchange rate in the last one year.
Company’s set top box which was priced at Rs 1490 will now cost Rs 1,590. Similarly under its combo offer of Rs 2090 plus 3 months platinum/south platinum, will now cost Rs 2,190, whereas its others 'Ultimate sports bonanza' of Rs 1,790 and Rs 2,300 each will be available at Rs 1,890 and Rs 2,490 respectively.
Tuesday, July 21, 2009
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