Friday, June 15, 2012

Hathway Cable - Leader of Digital Revolution

Hathway Cable & Datacom (Hathway) is well equipped for the impending June 30 deadline for Phase 1 of digitisation. As per Ministry of Information & Broadcasting (MIB) data, only ~24% (2.9mn) set top boxes have been seeded, out of the total 12.3mn required. Out of these, Hathway alone has seeded 0.9mn boxes (40% penetration of its universe) and is the best prepared MSO. Even though the government, as of now, remains firm on meeting the Phase 1 deadline, we expect a ~3-6 months’ delay.

Hathway Vs WWIL
Hathway leads MSOs considerably in terms of preparedness for Phase 1. Its digital penetration stands at 29% in Delhi, 58% in Mumbai and 28% in Kolkata. DEN’s total digital penetration stands at 21.5% of its universe with 26% in Delhi, 22% in Mumbai and 7.5% in Kolkata. WWIL has achieved total digital penetration of 17% with 11.7% in Delhi, 9.6% in Mumbai and 23% in Kolkata. IMCL has achieved total digital penetration of 26%, with 10% in Delhi and 37% in Mumbai.

The operator will now showcase 20 HD channels at an attractive annual price of INR6,666, including the price of set top box. Initially, the 20 will be available in Mumbai, Pune, Delhi, Hyderabad and Bengaluru only.

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