Sun TV's management provided some background information - as part of her election manifesto, Tamil Nadu’s current chief minister Ms Jayalalitha had promised low cable TV rates of Rs70 per month. Arasu was essentially executing this election promise.
Sun TV has now signed a deal with Arasu at a reduced rate of Rs25m/month (versus Rs100m/month earlier)
Based on the TRAI recommendations that state monopolies cannot distribute digital cable TV content, Arasu is unlikely to get a licence for distributing digital cable. With digitisation likely to be completed over the next three years, Arasu should lose its significance.
Sun TV's management mentioned that it is confident that Sun TV's promoted Mr Kalanidhi Maran will be exonerated following the CBI enquiry on Astro’s deal with Sun Direct.
Friday, February 22, 2013
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