Airtel digital TV, the DTH service by Bharti Airtel announced that it has entered into a partnership with Viacom 18-Colors to launch its first subscription service offering 24|7 movie and video content.
Superhitz will show 10 odd movies in the first month of launch, with more titles to be added over the subsequent months. Whats more-Actor Festivals every Saturday would have back to back titles starring leading Bollywood stars. Available @ just INR 20/- per month- the starting price for any pay per view (PPV) movie, the movie titles currently part of the library include No One Killed Jessica, Dabangg, Mirch, Marigold, Tum Mile, Ajnabee, Dil Hai Ki Manta Nahi, Aashiqui, Pyaar Kiya To Darna Kya and Hello Brother.
To avail this service all that customers need to do is SMS either ADD 159 or ADD superhitz to 54325 for Airtel digital TV customer care representative to facilitate provisioning the service on their set top boxes. Customers can also call Customer Care on 1800 102 8080 (Toll Free) OR 12150 (toll free from their Airtel Mobile).
Sunday, July 10, 2011
Tuesday, September 14, 2010
Scaling the broadcast net
We expect increases in TV penetration and rising income levels to drive growth for the DTH subscriber base in India, which should increase to 50MM by 2013 from 24MM currently. Dish TV is well positioned to capture a large part of this growth given its strong brand and deep distribution reach across c. 6,600 towns. We forecast Dish TV’s gross subscriber base to increase from 6.9MM in FY10 to 13.8MM by FY13E. In addition, competitive intensity is easing, which should aid ARPU expansion and lower costs.
Dish TV’s subscriber base has reached a critical scale and new subscriber additions as a percentage of mature subscribers is declining.
While Dish TV had an early mover advantage, being able to obtain a DTH license in 2004, competitive intensity picked up with entry of Tata-Sky in 2006 and subsequently intensified with entry of Sun, Big TV, Bharti-Airtel and Videocon between 2007 and 2009. As a result, ARPUs and market share for DISH came under pressure. Recent industry trends suggest that competitive intensity is now easing and players are incrementally becoming more rational. This is evidenced by the relative stability in Dish TV’s ARPUs and moderation in consumer acquisition costs over the last 4 quarters.
Dish TV’s subscriber base has reached a critical scale and new subscriber additions as a percentage of mature subscribers is declining.
While Dish TV had an early mover advantage, being able to obtain a DTH license in 2004, competitive intensity picked up with entry of Tata-Sky in 2006 and subsequently intensified with entry of Sun, Big TV, Bharti-Airtel and Videocon between 2007 and 2009. As a result, ARPUs and market share for DISH came under pressure. Recent industry trends suggest that competitive intensity is now easing and players are incrementally becoming more rational. This is evidenced by the relative stability in Dish TV’s ARPUs and moderation in consumer acquisition costs over the last 4 quarters.
Tuesday, September 08, 2009
Reliance DTH Under Loss
Reliance Communications which has been silent on giving out numbers on the performance of its subsidiaries [Reliance Big TV DTH] had to disclose its Accounts when we demanded through the Ministry of Corporate Affairs.
Reliance big TV DTH business generated revenue and net loss of Rs1.1b and Rs0.8b respectively over an asset base of Rs3.4b.
RITL's revenue and net profit were Rs49.3b and Rs16.9b respect. over an asset base of Rs207.6b
Reliance big TV DTH business generated revenue and net loss of Rs1.1b and Rs0.8b respectively over an asset base of Rs3.4b.
RITL's revenue and net profit were Rs49.3b and Rs16.9b respect. over an asset base of Rs207.6b
Wednesday, July 22, 2009
Sun Direct TV inks deal with IBM
Chennai-based Sun Direct TV, part of the Sun TV Group, has inked agreement with IBM to employ and manage Customer Relationship Management (CRM) related applications for Sun Direct TV.
Being the multi-year deal, it comprises end-to-end services ranging from strategy through implementation, and displaces Sun Microsystems, the incumbent provider.
Launched in December 2007, Sun Direct TV presently has a base of 3 million subscribers. The company expects to expand its customer base to 10 million by 2010 with implementation of this CRM platform.
The CRM platform will help Sun Direct TV to tackle key issues surrounding billing, customer relationship management and develop ways to get better insights on customer behaviour. IBM will develop and maintain a dynamic infrastructure for Sun Direct TV.
Being the multi-year deal, it comprises end-to-end services ranging from strategy through implementation, and displaces Sun Microsystems, the incumbent provider.
Launched in December 2007, Sun Direct TV presently has a base of 3 million subscribers. The company expects to expand its customer base to 10 million by 2010 with implementation of this CRM platform.
The CRM platform will help Sun Direct TV to tackle key issues surrounding billing, customer relationship management and develop ways to get better insights on customer behaviour. IBM will develop and maintain a dynamic infrastructure for Sun Direct TV.
Tuesday, July 21, 2009
Dish TV rises despite hike in tariff rates
Part of Essel Group, Dish TV India has announced to increase its tariff plans by Rs 100 across India. The move comes after Government's imposition of 5% custom duty on import of set top boxes proposed in current budget.
The hike in custom duty has led a rise in input cost of set top boxes. The business model of DTH is based on subsidy and the component cost has surged considerably due to the increase in dollar exchange rate in the last one year.
Company’s set top box which was priced at Rs 1490 will now cost Rs 1,590. Similarly under its combo offer of Rs 2090 plus 3 months platinum/south platinum, will now cost Rs 2,190, whereas its others 'Ultimate sports bonanza' of Rs 1,790 and Rs 2,300 each will be available at Rs 1,890 and Rs 2,490 respectively.
The hike in custom duty has led a rise in input cost of set top boxes. The business model of DTH is based on subsidy and the component cost has surged considerably due to the increase in dollar exchange rate in the last one year.
Company’s set top box which was priced at Rs 1490 will now cost Rs 1,590. Similarly under its combo offer of Rs 2090 plus 3 months platinum/south platinum, will now cost Rs 2,190, whereas its others 'Ultimate sports bonanza' of Rs 1,790 and Rs 2,300 each will be available at Rs 1,890 and Rs 2,490 respectively.
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