Digitisation to drive cable subscription revenues of TV Channels

Complete transparency in the broadcasting distribution space would increase Zee and Other TV Channel's subscription revenue threefold, even without a price increase. At present, broadcasters barely receive their due share from the cable operators.

As per our calculations, Zee’s ARPU from its cable subscriber base is a third of that from its DTH subscriber base. We believe digitisation is the first and an important step in bridging this gap. It would be easier to increase cable tariffs and gain higher revenue share from LCOs in the digitised broadcasting distribution space.