Zee Entertainment (Zee), India’s leading television network, is the best play on booming consumption and structural improvement in India’s pay television market. Zee’s diversified bouquet of channels
and improving network market share would translate into above-industry ad-revenue growth. Furthermore, digitisation and its distribution joint venture with Star network would help secure a rightful share of subscription revenue.
Zee is creating newer genres and making renewed push in genres where the opportunity is now easier to exploit. We believe these initiatives would further strengthen its already strong channel bouquet, increasing the network’s market share. A stronger bouquet of channel would enable the company to exploit the subscription revenue stream in digital broadcasting distribution space better. Additionally, in the medium term, as these channels garner viewership share, it would enable Zee to beat industry’s advertising revenue growth.
Thursday, January 17, 2013
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