Chennai-based Sun Direct TV, part of the Sun TV Group, has inked agreement with IBM to employ and manage Customer Relationship Management (CRM) related applications for Sun Direct TV.
Being the multi-year deal, it comprises end-to-end services ranging from strategy through implementation, and displaces Sun Microsystems, the incumbent provider.
Launched in December 2007, Sun Direct TV presently has a base of 3 million subscribers. The company expects to expand its customer base to 10 million by 2010 with implementation of this CRM platform.
The CRM platform will help Sun Direct TV to tackle key issues surrounding billing, customer relationship management and develop ways to get better insights on customer behaviour. IBM will develop and maintain a dynamic infrastructure for Sun Direct TV.
Wednesday, July 22, 2009
Tuesday, July 21, 2009
Dish TV rises despite hike in tariff rates
Part of Essel Group, Dish TV India has announced to increase its tariff plans by Rs 100 across India. The move comes after Government's imposition of 5% custom duty on import of set top boxes proposed in current budget.
The hike in custom duty has led a rise in input cost of set top boxes. The business model of DTH is based on subsidy and the component cost has surged considerably due to the increase in dollar exchange rate in the last one year.
Company’s set top box which was priced at Rs 1490 will now cost Rs 1,590. Similarly under its combo offer of Rs 2090 plus 3 months platinum/south platinum, will now cost Rs 2,190, whereas its others 'Ultimate sports bonanza' of Rs 1,790 and Rs 2,300 each will be available at Rs 1,890 and Rs 2,490 respectively.
The hike in custom duty has led a rise in input cost of set top boxes. The business model of DTH is based on subsidy and the component cost has surged considerably due to the increase in dollar exchange rate in the last one year.
Company’s set top box which was priced at Rs 1490 will now cost Rs 1,590. Similarly under its combo offer of Rs 2090 plus 3 months platinum/south platinum, will now cost Rs 2,190, whereas its others 'Ultimate sports bonanza' of Rs 1,790 and Rs 2,300 each will be available at Rs 1,890 and Rs 2,490 respectively.
Friday, June 12, 2009
DTH industry wants duty free import of set top boxes
The direct-to-home (DTH) industry is demanding a duty free regime for imported set top boxes as the industry feels that import duties on these are resulting in increase in cost being borne by the consumer and hence slowing the pace of expansion of the industry. A similar demand has also been made by the cable TV industry.
Economists argue that such a move will have a positive impact on government’s revenue on a net basis as reduction in cost of installation will increase business in both the DTH as well as the cable segment.
Even the information and broadcasting ministry (I&B) has argued that it is in the government’s own financial interest to eliminate all import duties for at least the next five years on digital set top boxes for both cable and direct-to-home segments. The ministry has raised the issue before the finance ministry in the pre-budget consultations which are currently going on for the Union budget for FY10.
At present, imported digital set top boxes attract a special additional duty at the rate of 4% as well as a countervailing duty at 8%. Together these two raises the cost of set top boxes by 12%. The I&B ministry feels that both the duties should be cut for the next five years which will help boost growth of the industry.
Economists argue that such a move will have a positive impact on government’s revenue on a net basis as reduction in cost of installation will increase business in both the DTH as well as the cable segment.
Even the information and broadcasting ministry (I&B) has argued that it is in the government’s own financial interest to eliminate all import duties for at least the next five years on digital set top boxes for both cable and direct-to-home segments. The ministry has raised the issue before the finance ministry in the pre-budget consultations which are currently going on for the Union budget for FY10.
At present, imported digital set top boxes attract a special additional duty at the rate of 4% as well as a countervailing duty at 8%. Together these two raises the cost of set top boxes by 12%. The I&B ministry feels that both the duties should be cut for the next five years which will help boost growth of the industry.
Monday, June 08, 2009
Videocon to launch DTH service on June 20, 2009
Videocon, the domestic consumer electronics major, is planning to launch its direct-to-home (DTH) service in Kolkata at proposed date June 20, 2009. Bharat Business Channel (BBCL), a subsidiary of the Videocon Group will handle DTH service. The company will market its DTH services through around 30,000 dealers. The company will sell its DTH service under the brand name D2H+.
Videocon will roll out colour television will in built set-top box in a price range of Rs 8,000. The company will manufacture the set top boxes at its Aurangabad factory, which will be priced at Rs 4,000.
Under DTH services segment, company plans to create customer base of 2 million subscribers in the current fiscal. Later in FY 2010-11, it plans to reach 5 million customers. The company has set a target for itself of reaching 1 crore houses, within a period of five years.
On August 15, 2009, the company plans to launch its GSM mobile service in Chennai. Videocon will handle its mobile service segment through its subsidiary Datacom.
Videocon will roll out colour television will in built set-top box in a price range of Rs 8,000. The company will manufacture the set top boxes at its Aurangabad factory, which will be priced at Rs 4,000.
Under DTH services segment, company plans to create customer base of 2 million subscribers in the current fiscal. Later in FY 2010-11, it plans to reach 5 million customers. The company has set a target for itself of reaching 1 crore houses, within a period of five years.
On August 15, 2009, the company plans to launch its GSM mobile service in Chennai. Videocon will handle its mobile service segment through its subsidiary Datacom.
Monday, May 11, 2009
Registered base crosses 5.20 million
Dish TV India Limited (dishtv), India's No. 1 direct-to-home company and part of India’s biggest media conglomerate - Zee group, added 136,330 new subscribers in the month of April 2009, taking its total registered base to over 5.20 million. The adoption of the DTH market category in the month of April was 0.72 million subscribers approximately.
The new proposition is substantiated through dishtv’s competitive advantage, as it offers within competition the maximum width and depth of content, with 240 channels and services. dishtv also offers the maximum channels across genres/languages to its subscribers along with maximum value at every price point. This gives dishtv a unique edge over cable and other DTH players, which show limited regional content.
The new proposition is substantiated through dishtv’s competitive advantage, as it offers within competition the maximum width and depth of content, with 240 channels and services. dishtv also offers the maximum channels across genres/languages to its subscribers along with maximum value at every price point. This gives dishtv a unique edge over cable and other DTH players, which show limited regional content.
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